Publication and Content Rules

Version v1. A single document for all DreamersWare sites/brands offering listing-publication and business-content services (e.g. mercatiniincentro.it, infodisplay.pro), hosted on the gateway (payments.dreamersware.com), versioned, and linked from the Sites. Referred to by the General Terms of Service — Business Customers (B2B) (Articles 7, 8, 9 and 15), of which it forms an integral part as regards publication services. Statutory references: Regulation (EU) 2022/2065 (the "Digital Services Act" or "DSA"), Regulation (EU) 2019/1150 (the "P2B Regulation") and Regulation (EU) 2024/1689 (the "AI Act"), where applicable.

This document is a courtesy translation of the Italian original, provided for convenience. Only the Italian version (/legal/regole-pubblicazione-contenuti) is authentic and legally binding; in the event of any discrepancy, the Italian text prevails. The contractual relationship is governed by Italian law.

Provider: DreamersWare S.r.l.s. — Registered office: Via Carlo Porta 2, 21052 Busto Arsizio (VA), Italy — registered with the Varese Companies Register, tax code and registration no. 04151010123 — R.E.A. VA-405537 — share capital €1,200.00 fully paid up — VAT no. IT04151010123 — reports and support: help@dreamersware.com (multilingual).

1. Scope and role of DreamersWare

These Rules govern the content published by Business Customers (listings, advertisements, product sheets, text, images, prices and offers — hereinafter the "Content") on the DreamersWare Sites offering publication services. Content is prepared and supplied by the Customer: DreamersWare acts as the provider of the publication service and does not adopt its Customers' Content as its own; Content remains the sole responsibility of whoever supplies it. DreamersWare has no general obligation to monitor the Content published; it acts upon notice, upon an order of a competent authority, or where it itself detects a violation.

For the purposes of these Rules, a distinction is drawn between:

• Customer Content — listings, images, text, links and any other information supplied by the Customer and published on its behalf, including after verification and authorisation by the staff: it remains the sole responsibility of the Customer;
• DreamersWare Content — editorial content, news, special announcements and communications published directly by DreamersWare, whose authorship is indicated: DreamersWare assumes editorial responsibility for it.

These Rules govern Customer Content; the assumption of responsibility for DreamersWare Content does not entail any general assumption of editorial responsibility for Customer Content.

2. Identification and traceability of the economic operator

A Customer publishing Content as an economic operator shall provide, before publication, truthful and up-to-date identification details: company or business name, VAT number or tax code, contact details (address, email) and — where required by the Site — the details of any professional-register entries or authorisations required for its activity. The Customer declares that the products or services offered comply with the applicable EU and national rules. DreamersWare may suspend publication until the required details are provided or where they prove inaccurate, and may display the operator's identification details on the Site alongside the listing, where required by law.

3. Prohibited content

It is prohibited to publish Content that:

• is unlawful or promotes unlawful activities, or concerns products or services whose sale or promotion is prohibited or subject to restrictions that are not complied with (by way of example: weapons, explosives, narcotics, unauthorised medicines, protected species, forged documents, third parties' personal data);
• is counterfeit or infringes third parties' intellectual or industrial property rights (trademarks, patents, copyright, designs), or reproduces others' content, images or text without authorisation;
• is misleading or amounts to unfair commercial practices (false statements about characteristics, availability, price, discounts or the identity of the offeror; fake reviews or fictitious references);
• is defamatory, threatening, harassing or discriminatory, incites hatred or violence, or harms the dignity, image, honour or privacy of others;
• is pornographic or sexually explicit, or otherwise unsuitable for the Site's general audience; any content involving minors in an inappropriate manner is absolutely prohibited and will be reported to the authorities;
• contains malware, malicious links or covert data-collection mechanisms, or refers to pyramid schemes, chain letters, scams or services for circumventing technological protection measures;
• violates applicable embargoes or sanctions regimes;
• is unrelated to the purpose of the Site or of the product category in which it is published, or constitutes spam (repetitive, duplicate or bulk irrelevant postings).

4. Content requirements

Content must be relevant to the chosen category, written in a comprehensible form, with clear and complete prices (taxes and charges included where addressed to consumers) and images for which the Customer holds the rights. Techniques aimed at artificially boosting visibility (keyword stuffing, improper categories, duplication) are not permitted. Any additional requirements (formats, sizes, number of images, mandatory fields) are specified by the individual Site and are deemed part of these Rules.

5. Ranking and visibility of listings

Where a Site presents listings in a given order, the main ranking parameters and their relative importance are set out in the Site-specific terms or on a dedicated information page. By way of example, listings may be ordered by event date, geographic proximity to the search performed, completeness of the listing, date of publication or update and, where provided, purchase of promotional services. Sponsored listings, or listings otherwise given greater prominence in return for remuneration, are clearly identifiable as such. DreamersWare Content (Section 1) may be given dedicated prominence and does not necessarily compete in the same organic ordering as Customers' listings.

6. AI-generated content

The use of artificial-intelligence systems in preparing Content is permitted, subject to the following.

• Labelling obligation. A Customer publishing content amounting to a deep fake — images, audio or video generated or substantially manipulated by AI so as to appear authentic — or text generated or manipulated by AI and published to inform the public on matters of public interest shall, in the cases provided for by the applicable rules (Article 50 of Regulation (EU) 2024/1689 — the "AI Act"), disclose its artificial or manipulated nature in a clear, distinguishable and timely manner, appropriate to the medium, nature and mode of consumption of the content. For artistic, creative, satirical or analogous works, the indication may be given in a manner that does not unduly hamper the normal enjoyment of the work. The exceptions provided for by law remain unaffected, including those concerning content subject to human review or editorial control under the responsibility of an identifiable natural or legal person.
• Technical markings. Where the system used preserves metadata, content credentials or other technical markings concerning the artificial origin of the content, the Customer shall not remove or alter them without a justified reason.
• No misleading use. AI-generated Content must not mislead as to the real characteristics, existence or origin of the products or services offered: a generated image that does not correspond to the item actually offered, or a fictitious review or testimonial produced with AI, amounts to a misleading practice within the meaning of Section 3.
• Responsibility. AI-generated Content remains the sole responsibility of the Customer like any other Content, including as regards third-party rights in the materials used. Failure to label, where required, constitutes a violation of these Rules and may lead to the measures under Section 9.

Any request by a Site to flag AI-generated content beyond the cases provided for by law is a transparency choice of that Site, set out in its specific terms, and does not necessarily derive from the AI Act. The Sites may flag with a dedicated indication the artificial nature of Content declared as AI-generated.

7. Review and moderation

DreamersWare may subject Content to prior review (in which case publication is not necessarily immediate, as provided in the B2B Terms) or to subsequent checks, including with the aid of automated detection tools; decisions on removal, suspension or rejection are taken with human review. The verification, moderation, control and authorisation activities carried out by DreamersWare serve purposes of security, quality and compliance with these Rules and do not entail, in themselves, the assumption of authorship or editorial responsibility for the information supplied by the Customer, unless DreamersWare intervenes directly on the content and expressly assumes responsibility for it. Review verifies formal completeness and compliance with these Rules, without guaranteeing that what the Customer declares will actually take place or is accurate or of any particular quality; it does not constitute approval of the Content and does not relieve the Customer of its responsibilities.

8. Notices (notice and action)

Anyone may report Content they consider unlawful or contrary to these Rules by writing to help@dreamersware.com, stating: (a) the reason for the notice; (b) the exact location of the Content (URL or listing reference); (c) the notifier's name and email address (save where the law allows these to be omitted); (d) a statement of good faith as to the accuracy of the notice. Complete notices are handled in a timely, diligent and non-arbitrary manner; the outcome is communicated to the notifier. DreamersWare may prioritise notices from trusted flaggers recognised under the DSA, where that status is applicable.

9. Measures and statement of reasons

In the event of a violation of these Rules or of the law, DreamersWare may — according to the seriousness of the case and the principle of proportionality — refuse publication, request that the Content be amended, hide or remove it even after publication, suspend the publication service or the Customer's account, up to termination in the most serious cases, without prejudice to any mandatory reporting to the authorities. Unless prohibited by law (e.g. ongoing investigations), the Customer receives a statement of reasons for the measure, indicating the facts, the provision breached and the means of redress available. Repeated misuse — frequent publication of manifestly illegal Content, or repeated submission of manifestly unfounded notices — may lead to suspension of the service or of the processing of notices for a reasonable period, after a prior warning.

10. Complaints

The Customer may contest a measure by writing to help@dreamersware.com within 6 months of the notification of the contested measure, setting out its reasons. The review is carried out with human assessment and the outcome is communicated with a statement of reasons. The ordinary avenues of redress provided by the B2B Terms (jurisdiction of the Court of Busto Arsizio) and any out-of-court dispute-resolution mechanisms provided for by applicable law remain available.

11. Economic effects of measures

The removal or suspension of Content for violation of these Rules or of the law does not give rise to a refund of the current period or to an extension, as provided in the B2B Terms (Articles 8, 15 and 20). If, following review, the measure proves unjustified, DreamersWare reinstates the Content, where technically possible and still relevant, and extends any paid publication period by a duration corresponding to the period of unjustified unavailability.

12. Cooperation with the authorities

DreamersWare complies with orders of the competent authorities to act against illegal content or to provide information, in the forms and within the limits of the law, informing the Customer where permitted.

13. Relationship with the B2B Terms and amendments

For anything not covered by these Rules, the General Terms of Service — Business Customers (B2B) apply. In the event of conflict, these Rules prevail as regards publication services. The Rules may be updated; each revision is assigned a new version number, and material changes are communicated to Customers by publication on the gateway and a notice on the page. The version in force at the time of publication or renewal of the service applies.